It is no surprise that the outbreak of COVID-19 accelerated the adoption of AR technology. The transformative challenges posed by the pandemic urged businesses to find new approaches to customer engagement, and advances in human-computer interaction and AR have high potential in that regard. This encouraged more and more companies to create immersive and seamless digital experiences, taking cues from tech giants like Apple and Google, who present their innovative AR efforts at the respective Apple WWDC and Google I/O annual conferences.

AR across industries