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Building a Next Best Action model using reinforcement learning

Ilya Katsov
2021-09-23
Mateja Stevanovic
2022-01-15

Modern customer analytics and personalization systems use a wide variety of methods that help to reveal and quantify customer preferences and intent, making marketing messages, ads, offers, and recommendations more relevant and engaging. However, most of these methods are designed to optimize only one immediate interaction with a customer and...

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